Maxis and Limkokwing University Collaboration

Wednesday, January 20, 2010

It always excites me whenever any of our local companies doing an investment and collaboration with our local universities. People have realized that we have a pool of talents in Malaysia but most of them when they graduated they will flew oversea taking a better chance of employment in other country where they can earn more with their skills and talents. I hope with more collaboration like this, we can avoid the brain drain that we are facing.

Bringing higher learning on-the-go to Malaysian education
Menara Maxis, Kuala Lumpur, 20 January 2010: Malaysia’s leading communications provider, Maxis Berhad (‘Maxis’) and leading university of the arts, Limkokwing University of Creative Technology (‘Limkokwing’) today enter a partnership to grow mobile learning at tertiary level. The move extends the commitment of the two companies to Malaysian-driven content and to creativity as a part of national culture.

Following its successful Malaysian launch in July 2009 of the iPhone 3Gs, Maxis became the first communications provider in Asia to introduce the advanced device in September 2009, into a secondary school syllabus.

Today’s announcement of a new partnership between Maxis and Limkokwing represents another first: The first time in Asia that the fastest, most powerful iPhone yet, is being integrated into a university curriculum.

Said Maxis’ Vice President and Head of Enterprise and Carrier Business, Fitri Abdullah, “Maxis is pleased to be a Malaysian and Asian pioneer in the use of the iPhone 3GS for the creation of knowledge and youth opportunity.”

“With the growth in uptake of advanced mobile devices and data services – the way we exchange and connect is being rapidly transformed. Our alliance with Limkokwing will give tertiary level students a larger participation within this expanding borderless landscape.”

“In another initiative, yesterday Maxis announced the 2009 winners of its three-year-old Mobile Content Challenge, a joint programme with Government to encourage students to be part of the content developer community. With today’s partnership, we will continue to explore using the growing mobile internet platform to develop people and ideas for the future.”

Limkokwing, which is celebrating its 20-year anniversary, is a Malaysian institution with a global outlook, having a presence in more than 77 countries as well as catering to over 30,000 students from 150 countries. Limkokwing is recognised for its creative education opportunities across countries such as the United Kingdom, China, Cambodia, Indonesia, Botswana and Lesotho - providing premier qualifications for young people worldwide in areas including digital, sound and games design.

Said Limkokwing founder, Professor Emeritus Tan Sri Dato’ Seri Dr Lim Kok Wing, “From its inception, our university has looked towards being a ‘global university’ with local strengths, and to having a ‘global classroom’. Our partnership with Maxis enables us to further connect students to their wider community.”

“With the iPhone 3Gs Maxis has shown itself committed to expanding the range of the device’s applications, to be a medium of communications, of commerce, of entertainment, and also a tool of education. At Limkokwing, we will continue to ensure that our graduates are able to transition easily to the workplace, which is being transformed by communications technology - by transforming our classrooms in parallel. What our students will gain from this partnership, they will contribute in return, in the form of mobile content development for the expanding capabilities of mobile devices.”

Beginning February 2010, Limkokwing’s courses of at least one year in duration will incorporate the iPhone 3GS, its powerful connective capabilities and its platform for limitless applications. Maxis is pleased to offer the smartphone to Limkokwing’s faculty, students and their parents at preferential partnership prices.

Maxis has bundled selected packages with free phone calls, MMSes and SMSes for increased value. For instance, staff and students who subscribe to the Value Plus 150 plan will enjoy up to 38 hours of free phone calls and 500 free SMSes to other staff and students who are also on tailored Maxis plans catering to the Limkokwing community.

A mark of the new partnership will soon be visible next to the Apple Centre in Limkokwing Plaza – a Maxis outlet with specially-trained service staff, offering throughout weekdays, on-site customer service and knowledge-sharing with university employees and students.

For more details about the iPhone 3Gs from Maxis, please visit


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